The year 2019 saw a complete turnaround in Apple's market share and presence in India, fuelled through alluring rate drops on previous generation iPhone fashions (iPhone XR), inexpensive more moderen flagship top class models (iPhone 11) and attractive schemes on different products.
Not only older and new-generation models however also Apple Watches, AirPods Pro and Mac pcs witnessed a great adoption in the country.
Going forward, thrust on manufacturing high-end iPhones domestically alongside with the first-ever flagship retail save would provide Apple a booster in the price-sensitive smartphone market in 2020, say industry experts.
"Apple recovered in the Indian market in 2019 after a sharp decline in 2018. 2020 is going to be important, as this is the 12 months when Apple has strongest-ever portfolio -- iPhone XR, iPhone 11 and iPhone 8 -- that will be very a great deal applicable for the growing Indian market. There is also a lot of speculation about iPhone SE2 coming this year," Tarun Pathak, Associate Director at Counterpoint Research, told IANS.
To recall, Apple supplier Wistron assembled low-end iPhone SE (now discontinued) and is now assembling iPhone 6S and iPhone 7 at its Bengaluru facility. The highest-selling iPhone XR is now being manufactured at Apple provider Foxconn's facility in Sriperumbudur, Chennai.
Media reports say that the Cupertino-based tech large may additionally launch two iPhone SE 2 models with 5.5-inch and 6.1-inch displays. Famed Apple analyst Ming-Chi Kuo additionally suggests that there should be a 2nd iPhone SE2 model -- dubbed as iPhone SE2 Plus -- but solely in the first half of of 2021.
Another Eureka second for Apple would be a flagship branded store in India.
Apple is increasing its retail footprint and India regarded on its international map ultimate yr in August when the organization said it appears forward to welcome clients at its first branded retail keep in India soon.
"We respect the assist and difficult work with the aid of Prime Minister Narendra Modi and his team to make this feasible and we look ahead to one day welcoming customers to India's first Apple retail store," said the company, welcoming the government's selection to ease the 30 per cent neighborhood sourcing norm in single-brand retail (SBRT).
Pathak said that a revamped channel strategy and local manufacturing will make certain obligation benefits and a great deal streamlined operations for Apple in the country.
According to Upasana Joshi, Associate Research Manager, Client Devices, IDC India, for the coming quarters, Apple ought to continue to focal point greater on the $700-$850 (Rs 50,000- Rs 61,000) segment.
"That is the sweet spot for iPhones in India with added fascinating offers for making the new model lineup a little greater affordable, however, persevering with to center of attention on older technology portfolio for extent growth," she elaborated.
Apple topped the top class smartphone phase by using garnering a massive 51.3 per cent share in the Rs 35,000 and above price section in the 0.33 quarter (July-September period).
Apple also regained pinnacle position in the top rate segment in India in the 2nd quarter with an normal share of 41.2 per cent.
Mac desktops helped Apple register document increase in the India market in the July-September period, in accordance to the company.
"2020 is probably to be a strong yr for Apple in India," Pathak said.